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© 2001-2009 Scott Degraffenreid
NECESSARY MEASURES
Metrics that Determine Success 
NECESSARY MEASURES
Metrics that Determine Success 
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There are so many books that can support us in moving forward in our goals. Here is a list of books we regularly recommend to people on all sorts of topics. We hope you enjoy them.
Great Suggested Reading

The Secrets of Word-of-Mouth Marketing” - by George Silverman published by Amacom, 2001.

 

The Basics of Profitable Publishing” by EJ Thornton published by profitablepublishing, 2005,  www.profitablepublishing.net.

 

The Wisdom of Crowdsby James Surowiecki published by Doubleday, 2004, www.wisdomofcrowds.com.

 

The Rules for Revolutionaries – The Capitalist Manifesto for Creating and Marketing New Products and Services” by Guy Kawasaki published by Harper Collins Publishers, 1999.

 

The Art of the Start” by Guy Kawasaki published by Harper Collins Publishers, 2005.

 

Building Trust in Business, Politics, Relationships, and Life by Robert C. Solomon & Fernando Flores published by Oxford University Press, 2001.

 

Impending Crisis – Too Many Jobs Too Few People by Roger Herman, Tom Olivo, Joyce Gioia published by Oakhill Press, 2003.

 

The Loyalty Effect by Frederick F. Reichheld published by Bain & Company, Inc., 1996.

 

A Short History of Nearly Everythingby Bill Bryson published by Broadway Books, 2003.

 

Secrets of the Millionaire Mind – Mastering the Inner Game of Wealth by T. Harv Eker published by Harper Collins Publishers, 2005,  www.millionairemindbook.com

 

 

Tainted Truth, The Manipulation of Fact in America by Cynthia Crossen published by Simon & Schuster, 1994.

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Recommended Resources
 
Great Reading
Favorite Quotes
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More Great Reading
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Discover more about Millennials and how they impact today’s business. Here are 3 complementary articles by Scott Degraffenreid.

“Resistence is Futile!  Millennials Hit the Workforce”

“Warning Signs – Generational Apartheid”

“Getting Gamers – Painting the Target!”

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