ReferralMarketing-2

NECESSARY MEASURES

Metrics that Determine Success

NECESSARY MEASURES

Metrics that Determine Success

A very high-end resort development of 35 lots beginning at prices of $150,000 was planned to be sold out over a period of 2 years with an advertising budget in excess of $300,000. Using a Social Network Marketing Campaign designed by Scott Degraffenreid, the development was sold out in less than 18 weeks with virtually no traditional advertising costs.

A website optimization and web-hosting service has been able to discontinue all traditional marketing in favor of exclusively word-of-mouth strategies. Additionally, due to increased demand and popularity, they have been able to add an on-line book service that added 10 new authors in just one week.

Case Study #1

Examples of Our Results in Referral Marketing

A leading-edge alternative health care device for treating various critical conditions is not only not advertised but also not visible to the public in any way. The company has no website, brochures, or even business cards. They are not even listed in the phone book. Despite all this, using exclusively word-of-mouth marketing, they have been able to triple their business in less than one year and are booked continuously many months in advance. People travel from all over the United States and the world to a remote location, over 2 hours from a major airport to utilize this device.