© 2001-2009 Scott Degraffenreid
NECESSARY MEASURES
Metrics that Determine Success
NECESSARY MEASURES
Metrics that Determine Success
What is Referral Marketing?
Referral Marketing is essentially the original marketing. In the beginning, before there was media, before there was even the written word but as soon as there was language, there was word-of-mouth marketing.
Referrals are simply one person sharing their enthusiasm or appreciation for a product or service with someone else. That phenomenon is an expression of a very simple human need. We have explored the specific dynamics of referrals within familiar social models and can now explain exactly what it takes to access this powerful effect.
It may be worth noting that we use the terms viral and referral interchangeably although it is increasingly common to use the term viral only in the context of Internet marketing. That is the preference of Internet marketeers. We use the term in its purer, mathematical sense, which is to convey the exponential nature of the process.
The N.U.D.E. Model
Novelty
Economy
Dependability
Utility
Scott Degraffenreid, the Father of the N.U.D.E. Model reveals the art and power of referrals. Ever wonder why the traditional
media may not be the best marketing tool for a lot of us? Ever wonder why someone will make a referral and why others will not?
Well ... wonder no more! Read Scott's book:
"Embracing the N.U.D.E. Model
The New Art & Science of Referral" Marketing"
Explosive Referral Growth!
Learn why you are NOT getting the referrals you deserve!
FREE Referral Marketing eBook
Discover how successful you can be with only Word-of-Mouth Marketing.
Grow your business faster and better with a focused referral
strategy.
A SURVEY TO SUCCESS!
Take this FREE Referral Marketing survey to evaluate your business
