MillennialBook

If you own a business that employs or markets to the Millennial Generation, you have probably been noticing a distinct difference in the way they purchase, behave and value work and steady employment.

These differences can infuriate and frustrate managers, older workers and executives...not to mention parents, educators and everyone else! In this book, Scott Degraffenreid does NOT paint their behavior as disastrous, rather he explains why they are who they are and why he considers them “Crash Test Geniuses”. He describes some ways of relating to this mysterious generation where they can shine and enables them to powerfully contribute to their workplace, family and community.

If you own a business that employs the Millennial generation or markets to them, you've probably noticed that they react and perform quite differently than your older workforce. These unique perspectives and tolerances create what are known as "Millennial Issues". Instead of reacting to these issues, Social Network Analysis and Root Cause analysis reveal the underlying reasons for their dramatically different behavior and perspectives. "Understanding the Millennial Mind..." will help you learn essential facts and proven strategies that have created measurable, sustainable results for Scott's Fortune 500 clients.

· Characteristics and behavior patterns?

· Have we reached a cultural and business "crisis point"?

· What motivates them?

· Why is employee turnover so high with Millennials and what can you do?

· How can strategies for dealing with Millennial Issues increase profitability and productivity, while making your company a "best places to work" culture for all your employees?

· Is it true that Millennials are "immune" to traditional marketing channels?

· What can you integrate into your marketing strategy to reach them?

Even their own parents often don't understand Millennials! Discover the real reasons they act, think and work like they are on a different wavelength than any previous generation, why they question absolutely everything and how they are the secret resource that can propel your company into higher productivity, profitability and innovation.