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	<title>ReferralMarketingBook2</title>
	<link>http://www.necessarymeasures.biz/necessarymeasures_004.htm</link>
	<description>Scott Degraffenreid is known for his ability to study business situations and develop powerful, effective methods.  He says "Everyone deserves a winnable game worth playing!"  He is highly effective in employee retention, referral marketing, process and sequence, attrition issues, and business consulting.</description>
	<pubDate>Thu, 03 Sep 2009 22:45:06 GMT</pubDate>
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		<title>Book Review of:</title>
		<description><![CDATA["Embracing the N.U.D.E. Model,  The New Art & Science of Referral Marketing"]]></description>
		<link>http://www.necessarymeasures.biz/necessarymeasures_004.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:45:06 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
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		<title>Book Review of:</title>
		<description>“This is a brilliant book. For the first time, someone has quantified the awesome power of word of mouth (confirming my loose estimates), and laid out the main characteristics that a word-of-mouth message needs to have in order to reach runaway levels. It shows how to change your product and your message to something that people will want to talk about. This is priceless. At $1000 it would be a bargain!”                          - George Silverman, author,                          "The Secrets of Word-of-Mouth Marketing"</description>
		<link>http://www.necessarymeasures.biz/necessarymeasures_004.htm</link>
		<pubDate>Thu, 03 Sep 2009 22:45:06 GMT</pubDate>
		<author>Scott Degraffenreid and Donna Blandford</author>
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